Industry

What is CrowdSourced Sustainability?

Imagine there would be a tool giving you a hand with ways to help the environment. In this article we will familiarize you with crowdsourced sustainability and how it can inspire you to participate with ease of use!

Josephine Piplits

June 19, 2023

3

min to read

Sustainability is typically assessed solely by accredited third-party certifications and experts in the field, often deemed too intricate for everyday individuals to evaluate. While expert guidance and scientific research are invaluable, we believe we shouldn't rely on experts for sustainability information. What if we provided consumers with a starting point? As travelers, we don't want to wade through lengthy and complex articles before making meaningful contributions. What if we struck a balance between integrity and user-friendliness?

Is it the same for everyone?

Given the right framework, every person can be empowered to participate! Regardless of whether you are an expert or have just started your sustainability journey, we can all be involved in making the world a better place, one choice at a time. 

How is that done on Tripdoodler?

We've developed a platform that allows consumers to track a company's progress toward sustainability while enabling businesses to communicate their sustainability initiatives clearly.

What places can I rate?

Currently, the business types you can rate on TripDoodler are accommodations (hotels, hostels, etc.), places to eat or drink (cafés, restaurants, etc.), and shops. 

What to look for?

View and use all the tourism industry certificates as your guideline. Don’t know what they mean? No worries, we got you covered.
More about certified options here

Dive deeper into sustainability

Find out how we chose which parameters to include in our platform, what those parameters are, and why they're important. We made sure that the parameters are tailored to each type of business, picking the most relevant and impactful ones. If you feel up for a challenge, check out more details on each individual core parameter and learn why it is so impactful.

How do you contribute to sustainability?

When planning our travel accommodations, we can use TripDoodler to identify the more sustainable options and see where businesses are on their sustainability journey, based on a set of objective sustainability parameters.

When we visit these businesses, we can use the same parameters to pass on what sustainable practices we personally observe.

When we do so, not only do we leave better footprints for like-minded travelers to follow, but also create valuable data points for the businesses to learn and understand how their sustainable practices are perceived and where to start building a more sustainable business.

Are the ratings subjective or objective?

Normally, consumer ratings are really only subjective reviews. This doesn’t work when we talk about sustainability. At TripDoodler we don’t care about your personal opinion – rather we offer you a set of comparable objective parameters of sustainability. So, you don’t have to be an expert, but you do have to care.

All you have to do is look for the objective sustainable practices TripDoodler provides you with. Mark them with a “yes”, “no” or “I don’t know” answer. Making the rating as objective as anything (involving people) can be. It’s as simple as that.

What is the role of businesses?

When we leave our better footprints we also let the business owners know if and how their sustainability practices are recognized by their customers. With TripDoodler, business owners get insights into which of their sustainability practices their customers can see. It can also help them to understand what eco-conscious customers are looking for. Finally, it can provide insight into what other businesses are doing in terms of sustainability, learning from each other.

By providing accessible and objective parameters, travelers can contribute to the sustainability journey of businesses in the sustainable tourism industry. So, regardless of the level of expertise one has, travelers can easily make informed choices and actively participate in making a more sustainable world (because every single step counts, big or small) . Through this process, businesses receive valuable feedback, insights, and recognition for their sustainability efforts, while also learning from others. By fulfilling this gap, crowdsourced sustainability brings us closer to a more sustainable future, one step at a time.

About the Author

Josephine Piplits

Bio

I am the founder of TripDoodler and started this journey because I believe in the power of travelers and our choices. I want to make it easier for everyone and hope to inspire 💚

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