What are Sustainability Parameters?

Sustainability is too important and too urgent to leave it only for the experts.

How did we chose the Core Parameters?

We have analyzed our original shortlist of 40+ parameters on 4 dimensions; Impact, Visibility, Interest, and Baseline.

None of the core parameters score perfectly in all dimensions.

We have weighed them and decided on a combination that jointly scores high on all four dimensions.

The 4 dimensions of the core parameters

1. Impact

We have worked with sustainability consultants to assess the impact of each parameter.

The impact is based on environmental, socio-cultural and economic factors.

2. Visibility

Parameters based on behind-the-scenes activities such as supply chains, labor conditions, etc. are important.

However, they are often not visible to guests and therefore not viable as parameters for crowd-sourced sustainability.

Thankfully, there are many other organizations and informational sources that collect this kind of data.

In the future, we are looking to source as much data as possible from partner organizations.

3. Interest

Some aspects of sustainability have a high consumer interest. Perhaps because the perceived impact is great or perhaps because such practices have media attention.

A good example is single-use plastics at restaurants, the impact from a pure environmental perspective is relatively low.

However, consumers have an active interest in no single use-plastic and it is a parameter that is easy to identify.

We are welcoming people to participate and drive change by engaging with them. So, it is important that we consider their interests.

4. Baseline

How widely are the parameters implemented?

If very few businesses have implemented the sustainability practices in question, then the parameter becomes less relevant as a core parameter because users will not be able to find it or base decisions on it.

On the other hand, if almost all businesses have implemented the parameter, then it also becomes close to irrelevant, as it doesn’t provide any impact above average.

Is sustainability the same for everyone?

Sustainability encompasses a huge number of practices and people place importance differently. Since almost no one can be 100% sustainable and follow every practice, they will choose the practices that speak to them the most. And that’s alright!

So, no, sustainability is not the same for everyone.

At TripDoodler we are aware of this, and we have placed equal emphasis on all pillars of sustainability. This means everyone can find information about the sustainable practices they deem most important!

How do we categorise places at TripDoodler?

We categorize businesses according to what you can do there. Currently, there are 3 types of business you can rate at TripDoodler: 1. Accommodation, 2. Places to Eat and Drink, and 3. Shops.

The parameters you can identify in each type are different since we have taken care to fit the parameters to the business type.In the future, we hope to add many more types of places!

The 3 categories you can rate

Core Parameters

We have worked with sustainability consultants to assess the impact of each parameter for each category.

Ethical tourism initiatives are actively promoted

Ethical tourism initiatives can ensure that tourism has a positive impact on the local community and ecosystem.

For sustainability fans and nerds

Ethical tourism initiatives such as promoting respect for local culture and traditions, buying local products, and taking into consideration the local way of living can help these communities both financially and socially. Taking care of local wildlife and vegetation, as well as the environment in general can benefit the local ecosystem. (1)

They actively promote activities and places in the local community

When establishments promote their local businesses, they both help them financially and support them morally.

For sustainability fans and nerds

Ethical tourism initiatives such as promoting respect for local culture and traditions, buying local products and taking into consideration the local way of living

I can turn off heating and cooling

Heating, cooling, ventilation, and AC are responsible for around 50% of the total energy used by hotels.

For sustainability fans and nerds

On average, 31% of the total energy used in hotels in the EU is for heating and 15% is used for cooling (1). European hotels have an average annual energy consumption of 305 - 330 kWh per m2 (2).

There is a clear signage of sustainability certifications

Accredited sustainability certifications are a clear sign that the company has started their sustainable journey.

For sustainability fans and nerds

Certification is defined as a voluntary, third-party assessment, through an audit, of a company, based on a standard. There are a vide selection of certifications in the market, a business can choose to be certify from. In tourism some of the most common are GreenKey, Swan Lable, B Corp.

Organic ingredients are clearly indicated

Organic farming can lead up to 30% higher / more species diversity than conventional methods, as it benefits biodiversity.

For sustainability fans and nerds

Organic farming leads up to a 30% higher species diversity and organic fields can support up to 105% more plant species than conventional farmland (3). Organic food production in the EU can only make use of a limited range of protective and fertilizing substances (4). Unfortunately, research remains inconclusive as to the GHG emissions of organic versus conventional farming(5).

Initiatives to reduce food waste are implemented (doggy bags, food collection etc.)

Restaurants can reduce/prevent 42% of leftover food waste if they offer you the choice to take home your food in doggy bags.

For sustainability fans and nerds

34% of all restaurant food waste in the UK is attributed to what guests leave on their plate when they leave (1). By offering and promoting doggy bags for leftovers, as part of an initiative in Scotland, restaurants have been able to reduce this waste by 42% (2).

Recycle bins are available

Hotels can reduce the waste sent to landfills by 1.5kg per guest daily, if they place recycling bins in rooms.

For sustainability fans and nerds

Hotels in the EU have been able to reduce the amount of waste produced by guests by up to 76% (1) by placing waste sorting bins in rooms, corresponding to an average of 1.5 kg (2) less waste send to the landfill per guest per day.

Reuse of towels and sheets is actively promoted

Hotels can save up to 9 L of water and up to 0.9 kWh of energy per guest daily if they encourage towel reuse.

For sustainability fans and nerds

According to data from hotels in Europe, each guest produces 2 kg of laundry per day (1). This can be reduced by 15%, or 0.3 kg (2) through messages encouraging towel reuse in rooms, corresponding to 6-9 L of daily water savings and 0.6 to 0.9kWh of daily energy savings per guest (1).

Core Parameters

We have worked with sustainability consultants to assess the impact of each parameter for each category.

They actively promote activities and places in the local community

When establishments promote their local businesses, they both help them financially and support them morally.

For sustainability fans and nerds

Ethical tourism initiatives such as promoting respect for local culture and traditions, buying local products and taking into consideration the local way of living

No beef options are actively promoted on the menu

If you choose a vegan patty instead of a beef one, you can help reduce GHG emissions by 89% and water use by 99.9%

For sustainability fans and nerds

From production to the seller, a 113g vegan burger patty based on pea protein can correspond 89% fewer GHG emissions, 46% less energy use, 92% less land use and 99.95% less water use than an equivalent beef patty (1).

Local dishes are offered on the menu

Restaurants and cafés can promote and help preserve local culture by including local dishes in their menu.

For sustainability fans and nerds

By choosing to eat and drink in places where local dishes are on the menu, you get a better sense of the local culture, as well as learn about the traditions, significance, and symbolism they have placed on food. And maybe a chance to engage with the chef on how to cook it at home.

There is a clear signage of sustainability certifications

Accredited sustainability certifications are a clear sign that the company has started their sustainable journey.

For sustainability fans and nerds

Certification is defined as a voluntary, third-party assessment, through an audit, of a company, based on a standard. There are a vide selection of certifications in the market, a business can choose to be certify from. In tourism some of the most common are GreenKey, Swan Lable, B Corp.

Organic ingredients are clearly indicated

Organic farming can lead up to 30% higher / more species diversity than conventional methods, as it benefits biodiversity.

For sustainability fans and nerds

Organic farming leads up to a 30% higher species diversity and organic fields can support up to 105% more plant species than conventional farmland (3). Organic food production in the EU can only make use of a limited range of protective and fertilizing substances (4). Unfortunately, research remains inconclusive as to the GHG emissions of organic versus conventional farming(5).

Initiatives to reduce food waste are implemented (doggy bags, food collection etc.)

Restaurants can reduce/prevent 42% of leftover food waste if they offer you the choice to take home your food in doggy bags.

For sustainability fans and nerds

34% of all restaurant food waste in the UK is attributed to what guests leave on their plate when they leave (1). By offering and promoting doggy bags for leftovers, as part of an initiative in Scotland, restaurants have been able to reduce this waste by 42% (2).

Core Parameters

We have worked with sustainability consultants to assess the impact of each parameter for each category.

They actively promote activities and places in the local community

When establishments promote their local businesses, they both help them financially and support them morally.

About this practice

Ethical tourism initiatives such as promoting respect for local culture and traditions, buying local products and taking into consideration the local way of living

expand_more
References
This is a second-hand shop

To make a new cotton t-shirt, factories use 3.9 MJ of energy, and it has an eco-footprint of 5.4 m2.

About this practice

A t-shirt weighs around 0.15 kg (1). The production of a new cotton t-shirt uses as much as 3.9 MJ of energy, produces 0.9 g of CO2 and has an ecological footprint of 5.4 m (2).

expand_more
References

1. Ramp T-Shirts. 2022. How much does a t shirt weigh?. [online] Available at: https://ramptshirts.com/blog/2017/06/13/how-much-does-a-t-shirt-weigh/.

2. Cherrett, N., Barrett, J., Clemett, A., Chadwick, M. and Chadwick, M., 2005. Ecological Footprint and Water Analysis of Cotton, Hemp and Polyester. Report prepared for and reviewed by BioRegional Development Group and World Wide Fund for Nature - Cymru. [online] Stockholm Environment Institute. Available at: https://mediamanager.sei.org/documents/Publications/SEI-Report-EcologicalFootprintAndWaterAnalysisOfCottonHempAndPolyester-2005.pdf

There is a clear signage of sustainability certifications

Accredited sustainability certifications are a clear sign that the company has started their sustainable journey.

About this practice

Certification is defined as a voluntary, third-party assessment, through an audit, of a company, based on a standard. There are a vide selection of certifications in the market, a business can choose to be certify from. In tourism some of the most common are GreenKey, Swan Lable, B Corp.

Organic ingredients are clearly indicated

Organic farming can lead up to 30% higher / more species diversity than conventional methods, as it benefits biodiversity.

About this practice

Organic farming leads up to a 30% higher species diversity and organic fields can support up to 105% more plant species than conventional farmland (3). Organic food production in the EU can only make use of a limited range of protective and fertilizing substances (4). Unfortunately, research remains inconclusive as to the GHG emissions of organic versus conventional farming(5).

expand_more
References

1. Sanders, J., 2013. : Evaluation of the EU legislation on organic farming. Braunschweig: Thünen Institute of Farm Economics. [online] Thünen Institute of Farm Economics. Available at: https://orgprints.org/id/eprint/28713/1/Final_StudyReport_(BlackWhite).pdf.
2. REGULATION (EU) 2018/848 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 30 May 2018 on organic production and labelling of organic products and repealing Council Regulation (EC) No 834/2007., Available at: https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:32018R0848&from=EN#d1e32-56-1.
3. Tuomisto, H., Hodge, I., Riordan, P. and Macdonald, D., 2012. Does organic farming reduce environmental impacts? – A meta-analysis of European research. Journal of Environmental Management, 112, pp.309-320.

The shop actively promotes the reuse of shopping bags

You have a smaller climate change impact if you use a sturdier bag 2-9 times instead of lighter, single-use ones.

About this practice

Reusable plastic bags (PET, PP) can have a lower climate change impact than single-use light plastic bags when reused at least 2 - 9 times (1-3). Countries and businesses implementing a levy on single-use plastic bags have been able to reduce their use by up to 90% (4).

expand_more
References

1. Bisinella, V., Albizzati, P., Fruergaard Astrup, T. and Damgaard, A., 2018. Life Cycle Assessment of grocery carrier bags. [online] The Danish Environmental Protection Agency. Available at: https://www2.mst.dk/Udgiv/publications/2018/02/978-87-93614-73-4.pdf.

2. Greene, J., 2011. Life Cycle Assessment of Reusable and Single-use Plastic Bags in California. [online] California State University Chico Research Foundation. Available at: https://plasticsparadox.com/wp-content/uploads/2021/01/Life-Cycle-Assessment-of-Reusable-and-Single-use-Plastic-Bags-in-California.pdf.

3. ECOBILAN, 2004. Évaluation des impacts environnementaux des sacs de caisse Carrefour Analyse du cycle de vie de sacs de caisse en plastique, papier et matériau biodégradable. [online] Available at: https://www.econologie.com/file/environnement/Rapport_sacs_plastiques_carrefour_post_revue_critique.pdf.

4. Gómez, I. and Escobar, A., 2022. The dilemma of plastic bags and their substitutes: A review on LCA studies. Sustainable Production and Consumption, 30, pp.107-116.

Ready to start your sustainability journey with Tripdoodler?

How do we keep pushing the baseline for sustainability?

The core parameters are not fixed forever. We are evaluate the parameters on a yearly basis. As we collect data, we get additional insights into the levels of sustainability practices of the businesses on our platform.

Our ambition is to keep raising the bar, by establishing new baselines for the sustainability parameters. It does not make sense to continue with a core parameter that is implemented in 99% of all businesses.

In this case, we would replace that parameter with another, more ambitious one.

To put it shortly: Impact achieved, what’s next?

Balancing the parameters

Too many complex and undefinable parameters would lead to zero ratings.

Too few or too irrelevant parameters would lead to minimal impact.

We counter this by presenting a limited number of core parameters

+ For the sustainability fans and impact nerds we have a list of additional parameters, which they are more than welcome to identify as well.

Ready to start your sustainability journey with Tripdoodler?

Tagline

Frequently Asked Questions

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

expand_more
Click here to expand the collapsed text
Conveniently supply empowered infrastructures whereas client-centered sources. Synergistically exploit high-quality quality vectors for excellent scenarios. Uniquely reinvent intermandated imperatives with unique partnerships. Proactively engage client-focused.