Sustainability is too important and too urgent to leave it only for the experts.
We have analyzed our original shortlist of 40+ parameters on 4 dimensions; Impact, Visibility, Interest, and Baseline.
None of the core parameters score perfectly in all dimensions.
We have weighed them and decided on a combination that jointly scores high on all four dimensions.
We have worked with sustainability consultants to assess the impact of each parameter.
The impact is based on environmental, socio-cultural and economic factors.
Parameters based on behind-the-scenes activities such as supply chains, labor conditions, etc. are important.
However, they are often not visible to guests and therefore not viable as parameters for crowd-sourced sustainability.
Thankfully, there are many other organizations and informational sources that collect this kind of data.
In the future, we are looking to source as much data as possible from partner organizations.
Some aspects of sustainability have a high consumer interest. Perhaps because the perceived impact is great or perhaps because such practices have media attention.
A good example is single-use plastics at restaurants, the impact from a pure environmental perspective is relatively low.
However, consumers have an active interest in no single use-plastic and it is a parameter that is easy to identify.
We are welcoming people to participate and drive change by engaging with them. So, it is important that we consider their interests.
How widely are the parameters implemented?
If very few businesses have implemented the sustainability practices in question, then the parameter becomes less relevant as a core parameter because users will not be able to find it or base decisions on it.
On the other hand, if almost all businesses have implemented the parameter, then it also becomes close to irrelevant, as it doesn’t provide any impact above average.
Sustainability encompasses a huge number of practices and people place importance differently. Since almost no one can be 100% sustainable and follow every practice, they will choose the practices that speak to them the most. And that’s alright!
So, no, sustainability is not the same for everyone.
At TripDoodler we are aware of this, and we have placed equal emphasis on all pillars of sustainability. This means everyone can find information about the sustainable practices they deem most important!
We categorize businesses according to what you can do there. Currently, there are 3 types of business you can rate at TripDoodler: 1. Accommodation, 2. Places to Eat and Drink, and 3. Shops.
The parameters you can identify in each type are different since we have taken care to fit the parameters to the business type.In the future, we hope to add many more types of places!
We have worked with sustainability consultants to assess the impact of each parameter for each category.
We have worked with sustainability consultants to assess the impact of each parameter for each category.
We have worked with sustainability consultants to assess the impact of each parameter for each category.
The core parameters are not fixed forever. We are evaluate the parameters on a yearly basis. As we collect data, we get additional insights into the levels of sustainability practices of the businesses on our platform.
Our ambition is to keep raising the bar, by establishing new baselines for the sustainability parameters. It does not make sense to continue with a core parameter that is implemented in 99% of all businesses.
In this case, we would replace that parameter with another, more ambitious one.
To put it shortly: Impact achieved, what’s next?
Too many complex and undefinable parameters would lead to zero ratings.
Too few or too irrelevant parameters would lead to minimal impact.
We counter this by presenting a limited number of core parameters
+ For the sustainability fans and impact nerds we have a list of additional parameters, which they are more than welcome to identify as well.
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